TRP full form is a Television rating point. It shows how many viewers are watching a program and how long they are watching and from which place and how many viewers are watching and what their gender is.
It is through TRP that the popularity and value of a program are determined. It is through TRP that the channel is advertised. The more TRP a channel has, the higher the channel rate.
How TRP Calculated
As many channels as they have departments known as Indian television audience measurement.
The work of this department is compared to the cable used in cable and DTH or internet or any other channel. How many viewers are watching which program and how long is watching and from what place.
The data set by the ITAM usings people’s meter. To secure the data is based on the selected base in all corners of the country which is only known to Indian television audience measurement.
Once all this is known the report is analyzed and the data is published then it becomes clear how much the serial and the TRP of the program are.
Importance of TRP
The channel relies on full income for TRP. Channels and programs can be advertised targeting TRP and more and more people are watching that program and channel as much as the public value of that program or channel.
All the big companies agree to showcase their products on those channels and programs because everyone will buy their products on the most popular channels and programs.
As a result, the company will also benefit and increase the advertised rate.
In different parts of the country, set up boxes are set up in the people device set, wherever it is decided by the BARC ( Broadcast Audience Research Council ).
They are strictly told to keep everything private, and each member of their home is given a different ID and registered, and they can watch their favorite channels and programs.
The age of viewers is determined by the collection of all such data and what channels and programs the viewers watched.
If all this data is leaked all the channel owners will inflow people and fake users will be created for money to watch their channel … so that the audience will not get the right information and there will be a lot of scams.
The loss will be from the company that provides the advertise and many artists will be in trouble for their careers.